Search Engine Optimisation (SEO) for creative businesses

SEO stands for search engine optimisation and it includes tools and strategies that help make your business more findable when people search for relevant search terms. Like for many other things, they take time to show results so you need to be patient. SEO is a huge field so in this post I will be tackling a few strategies that have helped me and have shown results. I will cover a few basics and low-hanging fruits. Before we begin, I wanted to establish a guiding principle: relevant traffic is better than a lot of traffic. You don't need to be seen...